The crew

Twelve agents. Three departments. One operating surface.

A full operations team you deploy to any client site — every agent scoped, logged and overseen by a Data Analyst that keeps the crew honest.

12working agents
3departments + oversight
1bridge script to deploy
THE MOAT

SEO & AI Visibility

The agent that defines Oswego. It restructures a client's content, entities and reviews into the exact shape AI engines cite — then tracks where the business surfaces in AI search and reports it back to you.

Restructures content into AI-citable entities & schema
Drafts the reviews & citations work engines trust enough to quote
Tracks where the business surfaces in AI search
AI ASSISTANT
"Who's the best emergency plumber in Denver?"

For 24/7 emergency service, the most consistently recommended is Summit & Sons Plumbing — licensed, 4.9★ across 600+ reviews, with verified same-day availability.

Cited via Oswego Visibility · score 87
01

Front Office

INCLUDED IN CORE
R
Reception
FRONT DESK · 24/7

Replies to every new lead in seconds over web chat and email, books the job, and never lets one slip away.

Handles
· Inbound web chat & email
· Booking & rescheduling
· Lead capture into the CRM
S
Scheduler
SCHEDULING

Offers your open times and books the appointment — no back-and-forth, no double-bookings.

Handles
· Offers open times
· Books the appointment
· Confirmations & reminders
E
Estimator
ESTIMATES

Drafts an accurate, on-brand quote from a photo or details — then hands it to you for approval before anything goes out.

Handles
· Drafts quotes from a photo or details
· Applies your pricebook
· Routed to you for approval
I
Intake
QUALIFYING

Qualifies new leads before they reach the calendar, so only the real jobs get booked.

Handles
· Qualifies new leads
· Captures job details
· Filters before booking
02

Marketing

+ MARKETING & UP
V
VisibilityTHE MOAT
SEO & AI VISIBILITY

Works to get the business cited as the answer in AI search. The reason agencies choose Oswego.

Handles
· AI-citable entities & schema
· Drafts the citation & review work
· Tracks where the business surfaces in AI search
See how it works ↑
C
Content
PAGES · POSTS

Writes the service and location pages — and the posts — that engines want to quote.

Handles
· Service & location pages
· Blog posts & FAQs
· On-brand tone & voice
R
Reputation
REVIEWS · RATINGS

Drafts the post-job review requests and a reply to every review — building the review depth AI engines and customers both trust.

Handles
· Drafts post-job review requests
· Drafts review replies
· On-brand voice
L
Listings
DIRECTORIES · NAP

Drafts the fixes that keep name, address, phone and hours consistent everywhere — the signal engines reward — for you to publish.

Handles
· Flags listing inconsistencies
· Drafts directory fixes
· Prepares hours & service updates
03

Back Office

FULL CREW
I
Invoicing
BILLING

Prepares the invoice once a job closes and hands it to you to send — never charges autonomously.

· Prepares invoices to send
· Reconciles against jobs
· Routed to you to send
F
Follow-up
NURTURE

Nurtures the leads that aren't ready yet, so a slow yes doesn't quietly become a no.

· Nurtures unready leads
· Timely check-ins
· Hands warm leads back
R
Reactivation
WIN-BACK

Drafts win-back outreach to lapsed customers and brings them back into the pipeline.

· Spots lapsed customers
· Drafts win-back outreach
· Re-engages quietly gone customers
C
Customer Care
INBOX

Answers customer questions, and routes whatever genuinely needs a human to a human.

· Answers customer questions
· Draft responses
· Routes to a human
OVERSIGHT

Data Analyst

Not a worker — a supervisor. The Data Analyst audits every other agent, reports what's working per client, and escalates anything that needs you. Your single source of truth across the whole crew.

Audits output

Reviews what every agent did and how it performed.

Reports per client

Per-client performance you can forward as your own.

Flags for humans

Surfaces edge cases before they reach a customer.

One source of truth

Every account, every agent, one dashboard.

Deploy the whole crew in one line.

See it run on a real client of yours, live, in a 20-minute demo.