Pricing

Wholesale rates. You set the retail.

Priced wholesale — a platform fee plus a per-site monthly tier, with no seats and no per-message metering. We'll walk you through the full rate card on a quick demo and match it to your volume.

Core
Wholesale/site/mo · book a demo

The Front Office crew — leads answered, the calendar full, every quote drafted and out the door.

Book a demo
4 agents
Reception · Scheduler · Estimator · Intake
Mission Control console
Permission layers + full audit trail
One-line bridge deploy
MOST POPULAR
+ Marketing
Wholesale/site/mo · book a demo

Core plus the Marketing crew — led by the Visibility agent that makes clients the answer in AI search.

Book a demo
8 agents
Everything in Core
Visibility · Content · Reputation · Listings
AI visibility tracking & reporting
Full Crew
Wholesale/site/mo · book a demo

The entire operation — all 12 agents plus a Data Analyst keeping watch over everything.

Book a demo
12 agents + oversight
Everything in +Marketing
Invoicing · Follow-up · Reactivation · Customer Care
Data Analyst oversight
Custom agents on request

Wholesale rate card + volume tiers for 25+ client sites. Talk to us about reseller pricing →

Compare the crews.

Capability
Core
+Marketing
Full Crew
Front Office agents (4)
Mission Control + audit trail
SEO & AI Visibility agentMOAT
Content · Reputation · Listings
AI visibility tracking & reporting
Back Office agents (4)
Data Analyst oversight
Custom agents on request
The reseller math

You buy wholesale. You keep the spread.

Your wholesale rate is your cost. Bundle it into your retainer, brand it as your own, and set retail to whatever your market bears. A 2.5–4× markup is typical for resold services — so the majority of every retainer is yours.

Become a reseller
The markup model
Typical agency markup2.5–4×
Share of retail you keep60–75%
Recurring, per clientMost of it
We'll model the exact margin on your real wholesale rate and client count on a demo.

Questions, answered.

How is it priced?

Wholesale and simple: a platform fee, a one-time setup per site, and a flat monthly tier per site — with no seats and no per-message metering. We share the full rate card on a quick demo so we can match it to your volume.

Can I white-label it as my own product?

Always. Oswego runs in the background. Your clients see your brand, your reports and your retainer.

What does deployment actually require?

One line of script on the client's existing WordPress site. No re-platforming, no host migration, and you can revoke access at any time.

Can I start with one crew and add more later?

Of course. Most agencies land with Core or +Marketing on a client, prove the visibility lift, then upgrade to Full Crew.

Run the numbers on a real client.

Book a 20-minute demo and we'll show you the visibility lift and the wholesale margin, side by side.