Pricing

Wholesale rates. You set the retail.

Priced wholesale — a platform fee plus a per-site monthly tier, with no seats and no per-message metering. We'll walk you through the full rate card on a quick demo and match it to your volume.

Core
Wholesale/site/mo · free client audit

The Front Office crew — leads answered, the calendar full, every quote drafted and out the door.

Free Client Audit
4 agents
✓Reception · Scheduler · Estimator · Intake
✓Mission Control console
✓Permission layers + full audit trail
✓One-line bridge deploy
MOST POPULAR
+ Marketing
Wholesale/site/mo · free client audit

Core plus the Marketing crew — led by the Visibility agent that makes clients the answer in AI search.

Free Client Audit
8 agents
✓Everything in Core
✓Visibility · Content · Reputation · Listings
✓AI visibility tracking & reporting
Full Crew
Wholesale/site/mo · free client audit

The entire operation — all 12 agents plus a Data Analyst keeping watch over everything.

Free Client Audit
12 agents + oversight
✓Everything in +Marketing
✓Invoicing · Follow-up · Reactivation · Customer Care
✓Data Analyst oversight
✓Custom agents on request

Wholesale rate card + volume tiers for 25+ client sites. Talk to us about reseller pricing →

Compare the crews.

Capability
Core
+Marketing
Full Crew
Front Office agents (4)
✓
✓
✓
Mission Control + audit trail
✓
✓
✓
SEO & AI Visibility agentMOAT
—
✓
✓
Content · Reputation · Listings
—
✓
✓
AI visibility tracking & reporting
—
✓
✓
Back Office agents (4)
—
—
✓
Data Analyst oversight
—
—
✓
Custom agents on request
—
—
✓
The reseller math

You buy wholesale. You keep the spread.

Your wholesale rate is your cost. Bundle it into your retainer, brand it as your own, and set retail to whatever your market bears. A 2.5–4× markup is typical for resold services — so the majority of every retainer is yours.

Become a reseller
The markup model
Typical agency markup2.5–4×
Share of retail you keep60–75%
Recurring, per clientMost of it
We'll model the exact margin on your real wholesale rate and client count on a demo.

Questions, answered.

How is it priced?

Wholesale and simple: a platform fee, a one-time setup per site, and a flat monthly tier per site — with no seats and no per-message metering. We share the full rate card on a quick demo so we can match it to your volume.

Can I white-label it as my own product?

Always. Oswego runs in the background. Your clients see your brand, your reports and your retainer.

What does deployment actually require?

One line of script on the client's existing WordPress site. No re-platforming, no host migration, and you can revoke access at any time.

Can I start with one crew and add more later?

Of course. Most agencies land with Core or +Marketing on a client, prove the visibility lift, then upgrade to Full Crew.

Run the numbers on a real client.

Book a 20-minute demo and we'll show you the visibility lift and the wholesale margin, side by side.